Chrome update brings AI shopping summaries to US users
With growing competition from AI browsers, Google brings smart review summaries to Chrome desktop in a bid to stay ahead.
Google has updated its Chrome browser to include AI-generated summaries of online stores, aimed at helping shoppers in the US make more informed buying decisions.
Instead of manually searching through reviews, users can now click an icon next to the web address to see a summary of a shop’s performance across key areas like product quality, pricing, returns, and customer service.
The feature is currently available only in English and is limited to desktop users.
The summaries are generated from a range of trusted review platforms, including Trustpilot, Bazaarvoice, Bizrate Insights, and others. Google says that the tool will offer a more efficient and secure online shopping experience.
It also helps the tech giant better compete with Amazon, which has already rolled out AI tools for product comparisons, fit suggestions, and ratings analysis. The move forms part of Google’s wider push to turn Chrome into a more powerful e-commerce assistant.
The company is also integrating AI tools like the Gemini assistant and developing agentic AI systems that can carry out tasks in the browser on a user’s behalf.
At the same time, Chrome faces fresh competition from AI-first browsers such as Perplexity’s Comet, Opera Neon, and a possible entry from OpenAI.
By adding AI-powered features directly into Chrome, Google hopes to future-proof its browser while strengthening its position in online retail.
As rivals begin to build intelligent browsers from the ground up, Google is reimagining how Chrome can serve users beyond simple search and browsing.
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