China leads the global generative AI adoption with 515 million users

Beijing’s AI Plus plan drives record growth as 36.5 per cent of Chinese citizens now use generative AI, mostly favouring home-grown models over foreign alternatives.
China’s generative AI users doubled to 515 million in early 2025, with domestic models dominating under the government’s AI Plus strategy for technological self-reliance.

In China, the use of generative AI has expanded unprecedentedly, reaching 515 million users in the first half of 2025.

The figure, released by the China Internet Network Information Centre, shows more than double the number recorded in December and represents an adoption rate of 36.5 per cent.

Such growth is driven by strong digital infrastructure and the state’s determination to make AI a central tool of national development.

The country’s ‘AI Plus’ strategy aims to integrate AI across all sectors of society and the economy. The majority of users rely on domestic platforms such as DeepSeek, Alibaba Cloud’s Qwen and ByteDance’s Doubao, as access to leading Western models remains restricted.

Young and well-educated citizens dominate the user base, underlining the government’s success in promoting AI literacy among key demographics.

Microsoft’s recent research confirms that China has the world’s largest AI market, surpassing the US in total users. While the US adoption has remained steady, China’s domestic ecosystem continues to accelerate, fuelled by policy support and public enthusiasm for generative tools.

China also leads the world in AI-related intellectual property, with over 1.5 million patent applications accounting for nearly 39 per cent of the global total.

The rapid adoption of home-grown AI technologies reflects a strategic drive for technological self-reliance and positions China at the forefront of global digital transformation.

Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot!