ChatGPT search grows rapidly in Europe

ChatGPT search, the web-accessing feature within OpenAI’s chatbot, has seen rapid growth across Europe, attracting an average of 41.3 million monthly active users in the six months leading up to March 31.

It marks a sharp rise from 11.2 million in the previous six-month period, according to a regulatory filing by OpenAI Ireland Limited.

Instead of operating unnoticed, the service must now report this data under the EU’s Digital Services Act (DSA), which defines monthly recipients as users who actively view or interact with the platform.

Should usage cross 45 million, ChatGPT search could be classified as a ‘very large’ online platform and face stricter rules, including transparency obligations, user opt-outs from personalised recommendations, and regular audits.

Failure to follow DSA regulations could lead to serious penalties, up to 6% of OpenAI’s global revenue, or even a temporary ban in the EU for ongoing violations. The law aims to ensure online platforms operate more responsibly and with better oversight in the digital space.

Despite gaining ground, ChatGPT search still lags far behind Google, which handles hundreds of times more queries.

Studies have also raised concerns about the accuracy of AI search tools, with ChatGPT found to misidentify a majority of news articles and occasionally misrepresent licensed content from publishers.

Instead of fully replacing traditional search, these AI tools may still need improvement to become reliable alternatives.

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