Businesses face Meta account lockouts

Small businesses are increasingly falling victim to scams targeting their Instagram and Facebook accounts, with many reporting long and frustrating recovery processes.

Wedding dress designer Catherine Deane, whose Instagram account was hacked through a fake verification link, described the experience as ‘devastating’ and said it took four months and persistent efforts to regain access.

Despite repeated emails to Meta, the issue was only resolved after a team member contacted someone within the company directly.

Cybersecurity experts say such cases are far from isolated. Jonas Borchgrevink, head of US-based firm Hacked.com, said thousands of business accounts are compromised every day, with some clients paying for help after months of failed recovery attempts.

Scammers often pose as Meta support, using convincing branding and AI-generated messages to trick victims into revealing passwords or verifying accounts on fake websites. These tactics allow them to gain control of business profiles and demand ransoms or post fraudulent content.

Meta has declined to disclose the full scale of the problem but says it encourages users to enable security features like two-factor authentication and regularly check their account safety. Some businesses, however, report being locked out despite not being hacked.

Others say Meta has wrongly removed pages without notice, with limited recourse or explanation. Calls are growing for the company to improve its support systems and take faster action to help affected businesses recover access to their vital online platforms.

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