BeReal faces privacy complaint over tracking practices
An investigation for alleged GDPR breaches, accused of using “dark patterns” to manipulate user consent.
BeReal, the selfie-sharing app acquired by French mobile games publisher Voodoo earlier this year, is under scrutiny for allegedly violating European data protection rules. A privacy complaint filed by Noyb, a European privacy rights organisation, accuses the app of using manipulative ‘dark patterns’ to coerce users into consenting to ad tracking, a tactic that may breach the General Data Protection Regulation (GDPR).
The controversy centres on a consent banner introduced in July 2024, which appears to offer users a straightforward choice to accept or refuse tracking. However, Noyb argues that users who decline tracking face daily pop-ups when they try to post, while those who consent are spared further interruptions. This practice, Noyb asserts, pressures users into compliance, undermining the GDPR’s requirement that consent be ‘freely given.’
The complaint has been filed with France’s data protection authority, CNIL, and demands that BeReal revise its consent process to comply with GDPR. It also calls for any improperly obtained data to be deleted and suggests a fine for the alleged violations. BeReal’s parent company, Voodoo, has yet to comment on the complaint.
This case highlights growing concerns over dark patterns in social media apps, with regulators emphasising the need for fair and transparent consent mechanisms in line with user privacy rights.
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