Australia targets Big Tech with tougher competition rules

Australia has proposed a law to curb anti-competitive practices by major tech companies, including fines of up to A$50 million ($33 million) for suppressing competition or preventing consumers from switching services. The move builds on recent efforts by the Labor government to regulate Big Tech, including a ban on social media use for children under 16 passed last week.

Assistant Treasurer Stephen Jones highlighted the dominance of platforms like Apple, Google, and Meta, warning that their practices stifle innovation, limit consumer choice, and inflate costs. The proposed law, inspired by the European Union’s Digital Markets Act, aims to make it easier for users to switch between services such as social media platforms, internet browsers, and app stores.

The law would empower Australia’s competition regulator to enforce compliance, investigate digital market practices, and impose fines. It prioritises oversight of app stores and ad tech services, targeting practices like promoting low-rated apps and favouring in-house services over competitors. Consultation on the legislation will run until February 14, with further discussions to refine the draft.

Big Tech companies, which dominate Australia’s digital market, have yet to comment on the proposal. Government reports reveal Google controls up to 95% of online search, Apple’s App Store handles 60% of app downloads, and Facebook and Instagram account for 79% of social media services in the country.