Apple’s potential shift from Siri to AI robots
A new AI ‘personality’ from Apple might lead the way in its next-generation robotics.
Apple is reportedly exploring generative AI to develop a new ‘personality’ for future robotic devices, potentially replacing Siri. Innovation like this could introduce a more natural and capable conversational interface in forthcoming products, echoing Amazon’s Astro. Mark Gurman from Bloomberg suggests that Apple’s tabletop robot could be priced under $1,000, though it’s still in the early stages of development with no guarantee of a release.
Apple’s broader focus on generative AI is evident in its upcoming Apple Intelligence suite, which will soon bring advanced AI features like text creation, summaries, and image generation to iPhones, iPads, and Macs. The new direction underscores the company’s commitment to next-gen AI, positioning it to compete with other tech giants already invested in the space.
Despite the potential, Apple remains cautious, with Gurman noting uncertainty about the company’s dedication to launching a home robot. As the tech world awaits the iPhone 16 launch, Apple’s AI ambitions hint at a significant shift in its approach to consumer technology.
Apple’s work on generative AI is powered by ChatGPT, highlighting the challenges before it can independently launch its AI chatbot. Whether or not Apple’s robotic ambitions materialise, the development marks a significant evolution in its AI strategy.
