Apple reveals new AI features at WWDC

With more AI features planned for 2026, Apple is betting on long-term gains even as it loses ground to Silicon Valley rivals.
Apple has announced new AI features, including ChatGPT integration and image analysis, in its biggest software update across iOS, macOS and visionOS coming this autumn.

Apple has unveiled a range of AI features at its annual Worldwide Developers Conference, focusing on tighter privacy, enhanced user tools and broader integration with OpenAI’s ChatGPT. These updates will appear across iOS 26, iPadOS 26, macOS 26 and visionOS 26, set to launch in autumn.

While Apple Intelligence was first teased last year, the company now allows third-party developers to access its on-device AI models for the first time.

CEO Tim Cook and software chief Craig Federighi outlined how these features are intended to offer more personalised, efficient apps. Users of newer iPhones will benefit from tools such as live translation in Messages and FaceTime, and AI-powered image analysis via Visual Intelligence.

Apple also enables users to blend emojis creatively and use ChatGPT through its Image Playground to stylise photos. Enhancements to the Wallet app will help summarise order tracking from emails, and AI-generated voices will offer fitness updates.

Despite these innovations, Apple’s redesign of Siri remains incomplete and is not expected to launch soon.

The event failed to deliver major surprises, as many details had already been leaked. Investors responded cautiously, sending Apple shares down by 1.2%. The firm has lost 20% of its value in the year and no longer holds the top spot as the world’s most valuable company.

Nonetheless, Apple is expected to reveal more AI advancements in 2026.

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