Apple denies misusing Siri data following $95 million settlement

Apple has clarified that it has never sold data collected by its Siri voice assistant or used it to create marketing profiles. The statement, issued Wednesday, follows a $95 million settlement last week to resolve a class action lawsuit alleging that Siri had inadvertently recorded private conversations and shared them with third parties, including advertisers. Apple denied the claims and admitted no wrongdoing as part of the settlement, which could result in payouts of up to $20 per Siri-enabled device for millions of affected customers.

The controversy stemmed from claims that Siri sometimes activated unintentionally, recording sensitive interactions. Apple emphasised in its statement that Siri data is used minimally and only for real-time server input when necessary, with no retention of audio recordings unless users explicitly opt-in. Even in such cases, the recordings are solely used to improve Siri’s functionality. Apple reaffirmed its commitment to privacy, stating, ‘Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone.’

This case has drawn attention alongside a similar lawsuit targeting Google’s Voice Assistant, currently pending in federal court in San Jose, California. Both lawsuits are spearheaded by the same legal teams, highlighting growing scrutiny over how tech companies handle voice assistant data.