Antitrust case targets Google in Canada

Canada’s Competition Bureau has filed a lawsuit against Google, accusing the tech giant of anti-competitive practices in online advertising. The agency claims Google abused its dominant position in the Canadian ad tech market to maintain its control, stifling competition and innovation.

The Competition Bureau’s investigation, which began in 2020 and expanded earlier this year, found Google to be the largest provider across the advertising technology stack in the country. The lawsuit seeks a court order for Google to sell two of its advertising tools and pay a penalty to ensure compliance with competition laws in Canada.

Google denies the allegations, stating that the online advertising market is highly competitive and offers many choices for advertisers. The company argues its ad tech tools are designed to help businesses connect with customers effectively while supporting websites and apps.

This case mirrors similar actions taken against Google in the US and the EU. Closing arguments in a US Department of Justice lawsuit accusing Google of monopolising advertising markets were presented recently, while European publishers previously rejected a Google offer to sell part of its ad tech business to settle an EU investigation.