Amazon India adds four vernacular languages on its platform
Amazon India has added four new Indian languages to its platform, a move that will help expand access to online shopping to 200-300 million customers. The four languages added are: Kannada, Malayalam, Tamil, and Telugu. The language expansion aims to help the company grow its online shopping experience and its customer base in the country. Customers can select their preferred language from the Amazon app on their Android or iOS devices and through the mobile or desktop site.
Previously, shoppers on Amazon India could search and buy products in Hindi and English only.