Allegro expands operations to Hungary
The company sees potential for 10 million new clients.
Polish e-commerce platform Allegro has officially launched its operations in Hungary, marking a significant step in its Central European expansion strategy. This new site is expected to attract approximately 10 million new customers. Over the past year and a half, Allegro has expanded into the Czech Republic and Slovakia, increasing its potential client base by 16 million and accumulating over 2.5 million active buyers in those markets.
Matthias Frechen, Allegro’s Chief Commercial Officer, stated that entering Hungary brings the company closer to its goal of becoming Europe’s preferred shopping destination. He described Hungary as one of the most promising markets in Europe for the company’s growth.
Allegro exceeded second-quarter market forecasts with better-than-expected adjusted EBITDA, showcasing its financial strength. However, the company also reported a slowdown in growth for the third quarter in Poland, its largest market. This mixed performance highlights both the challenges and opportunities Allegro faces as it continues to expand into new regions. Balancing growth across multiple markets will be crucial as the company navigates these dynamics.
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