AI to boost content creation on YouTube, Gemini enhances creativity
A new AI tool from YouTube aims to inspire creators by providing video ideas, based on Google Search trends.
YouTube is set to introduce a new feature, ‘Brainstorm with Gemini’, powered by generative AI. Aimed at enhancing the creative process, this tool will help content creators generate ideas for videos, suggest headlines, and offer thumbnail options based on trending topics.
The feature is currently in a testing phase and is only available to a select group of creators. By using data from Google Search activity, ‘Brainstorm with Gemini’ provides prompts and insights tailored to the creators’ needs. That could potentially revolutionise the way content is made, offering a more personalised experience for audiences.
Creators can access the feature within YouTube Studio, where they can choose between the inspiration tool and the new ‘Brainstorm with Gemini’ option. As they explore new content ideas, the AI-driven tool is designed to keep them ahead of trends and improve their reach.
YouTube has emphasised that the rollout of this feature to a broader audience will depend on feedback from the creators involved in the initial experiment. The move aligns with YouTube’s broader strategy of integrating AI to enhance the platform’s capabilities.
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