AI-powered translations now available on Reddit globally
Users can now experience automatic translations on Reddit, bridging language barriers across communities.
Reddit is expanding its AI-powered translation feature to over 35 countries in Europe, Asia, and Latin America. This marks a significant shift in the platform’s approach to increasing accessibility for non-English-speaking users. Reddit’s latest move follows its earlier translation service for French, broadening its language offerings to accommodate its growing user base.
The new feature enables automatic translation for both posts and comments, allowing conversations across multiple languages without needing manual input. Users can choose their preferred language settings, facilitating smoother interactions in diverse communities. Development like this one allows multilingual conversations to take place seamlessly within a single thread.
Reddit’s AI-powered translations extend beyond user interactions. Search engines will also index translated content, potentially drawing in more users who are searching for content in their local language. Reddit has already rolled out support in Brazil and Spain, with plans to expand to Germany, Italy, the Philippines, and other regions in Latin America soon.
The company continues to see growth in both its user base and ad revenue. Enhancing language support with AI-powered tools is a strategic move to appeal to global audiences, positioning Reddit for further international expansion.
About author
DW Team
The GIP Digital Watch Observatory team, consisting of over 30 digital policy experts from around the world, excels in the fields of research and analysis on digital policy issues. The team is backed by the creative prowess of Creative Lab Diplo and the technical expertise of the Diplo tech team.
