AI in sports: IOC’s new Olympic AI agenda
The agenda aims to establish a comprehensive governance and oversight framework to harness AI’s potential while mitigating risks, developed in collaboration with a global panel of AI experts, athletes, and technology representatives convened by the IOC.
The International Olympic Committee (IOC) has unveiled the Olympic AI Agenda, the third in a series of strategic documents under President Thomas Bach, focusing on the transformative impact of AI on sports. The agenda follows the Olympic Agenda 2020, launched in December 2014, and the Olympic Agenda 2020+5, introduced in March 2021, reflecting the accelerating digital revolution and the increasing potential of AI to reshape various aspects of life, including sports.
AI presents a groundbreaking opportunity to enhance global accessibility to sports, aligning with the IOC’s mission of promoting solidarity and inclusivity. The Olympic AI Agenda aims to establish a governance and oversight framework to identify and mitigate risks while leveraging insights from a diverse panel of experts, including AI pioneers, academics, athletes, and technology company representatives. This panel, convened by the IOC in 2023, has conducted a comprehensive review of AI’s applications in sports, focusing on high-impact areas where the IOC can lead and inspire AI integration.
Recognising that the future of AI in sports is a collaborative effort, the IOC invites stakeholders across the Olympic Movement, such as athletes, International Federations, National Olympic Committees, and the International Paralympic Committee, to join this transformative journey. By working together, they aim to unlock AI’s full potential to promote solidarity, enhance digitalisation, improve sustainability and resilience, and reinforce the role of sports in society, ultimately building a better world through sports.
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