AI-driven dubbing comes to Amazon Prime Video
Prime Video’s move to use AI for dubbing aligns with a broader industry trend of integrating artificial intelligence into content distribution.
Amazon Prime Video is introducing AI-powered dubbing for select movies and series in English and Spanish, aiming to expand its reach and enhance accessibility.
The feature, launching on Wednesday, will initially be available on 12 licensed titles that currently lack dubbing support.
With over 200 million customers worldwide, Prime Video‘s adoption of AI technology follows a growing trend among media companies using artificial intelligence to enhance viewer experiences.
Other firms, such as Disney’s ESPN, have also explored AI-driven solutions to personalise content and attract younger audiences.
The integration of AI-assisted dubbing reflects a broader industry shift towards technology-driven innovation in content distribution.
By using AI to bridge language barriers, Prime Video seeks to engage a wider audience and improve the global accessibility of its library.
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