AI boosts Pocket FM’s audio production and creativity
By harnessing the power of artificial intelligence, Pocket FM is rapidly expanding its content library and tailoring audio experiences for diverse audiences worldwide.
Audio platform Pocket FM is leveraging AI to expand its vast library of over 200,000 hours of content. CEO Rohan Nayak highlighted the company’s focus on using AI tools for faster and more cost-effective content production while also exploring new genres and markets. Collaborations with AI firms like ElevenLabs have enabled the platform to produce audio content five times faster and at a fraction of the usual cost.
India-based Pocket FM is also experimenting with AI-powered tools to adapt stories for different regions. These tools not only translate but consider cultural nuances, enhancing relevance for diverse audiences. Additionally, an AI-driven writing assistant provides creators with ideas, alternative storylines, and insights based on user preferences, empowering solo writers to produce high-quality episodes consistently.
To grow its audience, Pocket FM is developing a “blockbuster engine” that analyses user engagement data to predict and create hit shows. However, the company acknowledges the challenge of maintaining content quality as AI accelerates production. Striking this balance remains critical to the platform’s success.
Since its founding, Pocket FM has raised $197M in funding and generated $127M in revenue in 2024. Competing with Audible and other audio platforms, the company aims to use AI as a cornerstone of its growth strategy.
