AI becomes the starting point for everyday online tasks
More users are turning to AI to start tasks, showing how digital behaviour and decision-making are evolving.
Consumers across the US are increasingly starting everyday digital tasks with AI, rather than search engines or individual apps, according to new research tracking changes in online behaviour.
Dedicated AI platforms are becoming the first place where intent is expressed, whether users are planning travel, comparing products, seeking advice on purchases and managing budgets.
Research shows more than 60% of US adults used a standalone AI platform last year, with younger generations especially likely to begin personal tasks through conversational tools rather than traditional search.
Businesses face growing pressure to adapt as AI reshapes how decisions begin, encouraging companies to rethink marketing, commerce and customer journeys around dialogue rather than clicks.
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