AI and other technologies provide more difficulties to journalists in maintaining accuracy

Cision’s State of the Media study found that new technologies are having a significant influence on journalism, with journalists stressing the importance of retaining credibility, decreasing prejudice, and distinguishing truth from opinion.

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Cision, a consumer and media information and communications platform, stated in its 14th annual 2023 State of the Media Report, which includes answers from over 3,100 journalists from 17 worldwide regions, that new technologies significantly influence journalism.

Journalists were invited to give their thoughts on the future of journalism, and they stressed retaining credibility as a trustworthy news source, decreasing prejudice, and distinguishing truth from opinion.

The rapid development of ChatGPT and other AI-powered applications poses a challenge to journalistic professionalism, but journalists who avoid these advances will be at a disadvantage.

Journalists and communications professionals may utilise social media platforms to gather data. Because they want to be where their audience is, their rising usage of Instagram, TikTok, and YouTube is unavoidable. Communication is essential for community progress, and the collaboration of journalists and communication professionals may influence the future of the media and sustain public confidence.