Vietnam introduces mandatory labels for AI-generated content

Vietnam will require disclosure labels for certain AI-generated and AI-edited content from May under a new government decree aimed at improving online transparency.

Under Decree 142/2026/ND-CP, organisations and individuals using AI systems must disclose when content has been created or altered by AI in ways that could affect perceptions of authenticity.

The rules apply to AI-generated or AI-edited audio, image, and video content, particularly material imitating real people or realistic events. Particularly, it applies to content that imitates the appearance or voice of real people or recreates real-life events in a convincing manner. According to the decree, disclosures must be clear, visible, and recognisable before or during user access to the content.

The decree states that disclosures designed to obscure the AI-generated nature of content will not satisfy the requirements. Anyways, several exemptions are included. Several exemptions are included, such as technical quality improvements that do not materially alter content.

The framework also excludes certain AI-assisted editing functions, including spelling correction, translation, summarisation, and grammar editing, where original meaning is preserved. Additional exemptions apply to internal organisational use and controlled research or testing environments not intended for public release. At the end, content produced during research, development or testing activities in controlled environments and not released to the public is also an exemption.

Authorities said disclosures may take different forms depending on content type, including labels, captions, interface notices, or audio announcements. Labels may appear directly on content, in titles, captions and descriptions, through platform interfaces or even as audio announcements. Films and artistic productions may include disclosures in opening sections, end credits or supporting materials.

Responsibility for compliance will apply both to parties generating AI content and those distributing it publicly. Parties generating or editing AI content must provide the information needed for labelling, while those publishing the material to the public must ensure disclosure rules are followed.

Vietnam’s Ministry of Science and Technology is expected to publish additional technical guidance related to the implementation of the disclosure framework. Officials said the guidance would not create additional administrative procedures or business conditions or obligations beyond those already outlined in the decree.

Why does it matter?

The decree reflects broader international efforts to improve transparency around AI-generated media as synthetic content becomes more realistic and widely accessible. Disclosure requirements are increasingly being explored by governments as a way to address misinformation risks, impersonation concerns, and public trust in digital content.

Would you like to learn more about AI, tech, and digital diplomacy? If so, ask our Diplo chatbot!