UK proposes stronger streaming rules under new Ofcom standards
New Ofcom proposals would expand UK oversight of major streaming services and accessibility standards.
Ofcom has proposed new content and accessibility standards for major streaming platforms operating in the UK, expanding regulatory oversight across the rapidly growing on-demand media sector. The draft framework follows powers introduced through the Media Act and would align streaming services more closely with traditional broadcast television standards.
The proposed rules would apply to major platforms including Netflix, Amazon and Disney. Ofcom said audiences increasingly expect consistent protections regardless of whether content is viewed through conventional television or streaming services.
The draft Code includes requirements covering harmful or offensive material, fairness and privacy protections, and due impartiality and accuracy for news content. Additional safeguards for minors would also apply, alongside stronger expectations around contextual warnings and viewer information.
Ofcom also proposed new accessibility obligations for streaming providers. Under the draft rules, platforms would need to subtitle 80% of catalogue content, provide audio description for 10%, and provide signing for 5%. The regulator said that more than 18 million people with hearing or sight conditions could benefit from improved accessibility standards across streaming platforms.
Why does it matter?
The proposals signal a major shift in how digital media platforms are regulated in the UK, extending broadcast-style obligations into streaming ecosystems for the first time. The measures could influence global debates around platform accountability, online safety, accessibility standards, and regulatory convergence between traditional media and digital services.
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