Pakistan expands media literacy efforts with UNESCO support
‘Digital Citizens for Peace’ initiative promotes responsible online engagement and fact-based digital content in Pakistan.
UNESCO and Pakistan have launched ‘Digital Citizens for Peace’, a media literacy initiative designed to counter hate speech and disinformation by training young journalists and content creators. The programme responds to Pakistan’s widening gap between internet connectivity and critical digital literacy, as social media increasingly becomes the main source of news for millions of users.
Through immersive Media and Information Literacy camps, mentorship programmes, and open-access educational toolkits, the initiative aims to strengthen responsible digital engagement and encourage fact-based content creation across the country.
The project also seeks to create long-term institutional impact by integrating media literacy resources into universities and community education programmes.
UNESCO and the Interactive Resource Centre are developing video-based educational tools to support the broader National Media and Information Literacy Roadmap of Pakistan, helping young people navigate digital platforms more critically while promoting social cohesion and responsible online participation.
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