LinkedIn faces allegations over data access practices

Privacy rights group noyb has filed a complaint against LinkedIn, alleging that the platform restricts access to certain user data by placing it behind a paid Premium subscription.

The complaint centres on LinkedIn’s ‘Who’s viewed your profile’ feature, which shows users who have visited their profile. According to noyb, LinkedIn tracks profile visits and makes detailed visitor information available to Premium subscribers, while refusing to provide the same data free of charge when users submit an access request under Article 15 of the GDPR.

Noyb argues that users have the right to receive their own personal data free of charge under the EU data protection rules. The organisation claims that LinkedIn has cited data protection concerns when refusing access requests, despite making similar information available through its paid subscription service.

The complaint was lodged with the Austrian Data Protection Authority and seeks enforcement action requiring LinkedIn to provide the data requested, as well as potential penalties. Noyb also questions whether LinkedIn’s tracking of profile visits complies with the EU consent requirements.

LinkedIn has reportedly denied the allegations, saying it complies with applicable rules and provides relevant information in accordance with its privacy policies.

The case adds to ongoing scrutiny of how digital platforms handle data access rights in the EU, particularly when information collected about users is also used for paid services.

Why does it matter?

The complaint tests whether platforms can monetise access to information that may also fall under users’ GDPR right of access. If regulators side with noyb, the case could affect how subscription-based platforms structure premium features that involve personal data, especially when the same data is withheld from non-paying users who make formal access requests.

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