Latvia shows average AI tool adoption levels
Lack of need remains main barrier to adoption.
Recent data from Eurostat and the Central Statistical Bureau of Latvia highlights that around one-third of people in Latvia use AI tools. Latvian Public Media reports that usage broadly matches the EU average.
In Latvia, 35.1 percent of internet users reported using AI in 2025, slightly above the EU figure of 33 percent. Adoption is highest among younger people, with nearly three-quarters of those aged 16 to 24 using such tools.
Usage varies across demographics, with higher rates among educated users and employed individuals. Men use AI slightly more than women, while regional differences show stronger uptake in the Riga area.
Many non-users say they see no need for AI, while others cite a lack of skills or awareness. The findings were reported based on official data in Latvia.
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