UK’s ICO outlines personal data use in elections
Voters should expect clear and transparent use of their information.
The UK Information Commissioner’s Office has issued guidance on the use of personal data during the upcoming local elections. The publication aims to inform voters about their rights and expectations.
According to the Office, personal data plays a central role in political campaigning, helping parties communicate with voters and understand public concerns. The regulator emphasises that trust depends on lawful and transparent data use.
The guidance states that voters should expect clear explanations of how their data is used, including when profiling or targeted advertising is involved. Political organisations must provide accessible privacy information and follow data protection rules.
The Information Commissioner’s Office also highlights that individuals have the right to question or object to data use, reinforcing accountability during election campaigns in the UK.
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