ICO launches online privacy campaign for parents

New research published by the Information Commissioner’s Office (ICO) found that 24% of primary school-aged children have shared their real name or address online, while 21% of parents and carers have never spoken to them about online privacy. It also found that 22% of children have shared personal information, such as health details, with AI tools.

Research published by the ICO also found that 71% of parents worry that information their child shares today could affect their future. Findings also show that 46% do not feel confident protecting their children’s privacy online, 44% say they try but are not sure they are doing enough, and 42% say they probably do not spend enough time checking privacy settings.

Online privacy is one of the least-discussed online safety topics among parents, according to the ICO. Its research found that 38% discuss it less than once a month, while 90% have discussed screen time in the past month.

Emily Keaney, Deputy Commissioner at the ICO, said: ‘The internet offers amazing opportunities for children – but every click can leave a hidden data trail and these digital footprints can last forever.’ She added: ‘We wouldn’t expect our children to share their birthdays or address with a stranger in a shop, because we’d explain stranger danger to them from a very young age, but kids these days are growing up online.’

Keaney said: ‘We know that where children’s details – like their name, interests and pictures – aren’t protected, the potential risks are serious: unwanted contact from strangers, grooming and radicalisation.’ She said children’s online privacy ‘requires a whole society approach’ and added: ‘We have taken and will continue to take action to hold tech companies accountable for their role.’

Keaney also said: ‘There’s a role for parents too but the problem is that many families have never been shown how to talk to their children about online privacy.’ She added: ‘This is where the ICO comes in. We want parents to feel empowered and children to feel digitally confident, because only then will they be able to start to trust in how their data is used and be part of the whole society solution that is needed for online safety.’

The ICO campaign website outlines three steps for parents: talk regularly with children about online privacy, carefully choose what personal information to share, and check privacy settings on new devices and apps.

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