Open letter targets Meta ad practices
Pressure grows on EU to act against Big Tech compliance gaps.
A coalition of civil society and industry groups has urged the European Commission to enforce the Digital Markets Act more rigorously, warning that major tech firms continue to exploit compliance gaps. The appeal centres on concerns over data use and online advertising practices.
Organisations including noyb, Check My Ads, and the Irish Council for Civil Liberties argue that current models fail to offer users genuine choice. Critics say consent mechanisms tied to payment or tracking undermine the intent of the EU digital rules.
The letter against Meta calls for clearer standards, including equal options for personalised and non-personalised advertising, as well as stricter limits on design practices that influence user decisions. Campaigners also want stronger coordination between regulators to ensure consistent enforcement.
The push reflects wider frustration among European organisations, with several recent letters demanding faster action against dominant platforms. Observers warn that delayed enforcement risks weakening the credibility of the EU digital regulation.
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