Workplace adoption of AI varies widely in the EU
Experts highlight a gap between personal and professional AI use, suggesting potential for further workplace adoption as AI spreads across industries.
Generative AI is becoming increasingly common in Europe, with around a third of people using the tools in 2025. Fewer than half of these users apply AI professionally, leaving workplace adoption at just 15%.
Usage varies greatly across the continent. Norway recorded the highest rate at 35.4%, followed closely by Switzerland at 34.4%. Northern and Western European nations generally lead, while Eastern and Southeastern countries report much lower rates, with Hungary at only 1.3%.
Among the EU’s largest economies, France and Spain have the highest workplace AI use, at 18.4% and 17.9%, respectively, while Germany is slightly above average at 15.8%, and Italy lags at 8%. Experts note that adoption depends on skills, trust, governance, and the structure of national economies.
The gap between personal and professional AI use highlights growth potential. As AI agents continue spreading across workplaces, adoption rates are expected to rise, particularly in industries suited to generative AI, such as ICT, research, media, and knowledge-based sectors.
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