X suspends creators over undisclosed AI armed conflict videos
X is suspending monetisation for creators who fail to label AI-generated armed conflict videos, intensifying efforts to curb misinformation during wartime.
Social media platform X will suspend creators from its revenue-sharing programme if they post AI-generated videos of armed conflict without proper disclosure. The penalty lasts 90 days, with permanent removal for repeat violations.
Head of product Nikita Bier said access to authentic information during war is critical, warning that generative AI makes it easy to mislead audiences. The policy takes effect immediately.
Enforcement will combine generative AI detection tools with the platform’s Community Notes fact-checking system. X, formerly Twitter, says the move is designed to prevent creators from profiting from deceptive conflict content.
The Creator Revenue Sharing Programme allows paid X subscribers to earn advertising income from high-performing posts, but critics argue it encourages sensational material. AI-generated political misinformation and deceptive influencer promotions outside armed conflict scenarios remain unaffected by the new rule.
Financial penalties may limit incentives for the dissemination of misleading war footage, yet broader concerns about AI-driven misinformation on social media persist.
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