FTC signals flexibility on COPPA age checks
Safeguards and clear notice still required.
The US FTC has issued a policy statement signalling greater flexibility in enforcing parts of the Children’s Online Privacy Protection Act when companies deploy age verification tools. The agency said it will not take enforcement action where personal data is collected solely for age verification purposes.
The FTC framed age assurance as a key safeguard to prevent children from accessing inappropriate content online in the US. Officials said the approach is intended to encourage broader adoption of age verification technologies by online services.
While offering flexibility, the US regulator stressed that organisations must maintain strong safeguards, including data deletion practices and clear notice to parents and children. The FTC also warned that personal data used beyond age verification could still trigger enforcement action under COPPA.
Similar to previous 2023 amendments, legal experts cautioned that companies using age assurance may face additional compliance duties under state youth privacy laws, even as federal requirements evolve.
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