UK sets 48-hour deadline for removing intimate images

The UK government plans to require technology platforms to remove intimate images shared without consent within forty-eight hours instead of allowing such content to remain online for days.

Through an amendment to the Crime and Policing Bill, firms that fail to comply could face fines amounting to ten percent of their global revenue or risk having their services blocked in the UK.

A move that reflects ministers’ commitment to treat intimate image abuse with the same seriousness as child sexual abuse material and extremist content.

The action follows mounting concern after non-consensual sexual deepfakes produced by Grok circulated widely, prompting investigations by Ofcom and political pressure on platforms owned by Elon Musk.

The government now intends victims to report an image once instead of repeating the process across multiple services. Once flagged, the content should disappear across all platforms and be blocked automatically on future uploads through hash-matching or similar detection tools.

Ministers also aim to address content hosted outside the reach of the Online Safety Act by issuing guidance requiring internet providers to block access to sites that refuse to comply.

Keir Starmer, Liz Kendall and Alex Davies-Jones emphasised that no woman should be forced to pursue platform after platform to secure removal and that the online environment must offer safety and respect.

The package of reforms forms part of a broader pledge to halve violence against women and girls during the next decade.

Alongside tackling intimate image abuse, the government is legislating against nudification tools and ensuring AI chatbots fall within regulatory scope, using this agenda to reshape online safety instead of relying on voluntary compliance from large technology firms.

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