AI startup raises $100m to predict human behaviour
Major investors are betting on a new AI model designed to forecast consumer behaviour and corporate market reactions.
Artificial intelligence startup Simile has raised $100m to develop a model designed to predict human behaviour in commercial and corporate contexts. The funding round was led by Index Ventures with participation from Bain Capital Ventures and other investors.
The company is building a foundation model trained on interviews, transaction records and behavioural science research. Its AI simulations aim to forecast customer purchases and anticipate questions analysts may raise during earnings calls.
Simile says the technology could offer an alternative to traditional focus groups and market testing. Retail trials have included using the system to guide decisions on product placement and inventory.
Founded by Stanford-affiliated researchers, the startup recently emerged from stealth after months of development. Prominent AI figures, including Fei-Fei Li and Andrej Karpathy, joined the funding round as it seeks to scale predictive decision-making tools.
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