AI workshops strengthen digital skills in Wales tourism sector
AI workshops in Wales support tourism businesses with practical tools to improve digital skills and online visibility.
Wales has launched a national programme of practical AI workshops to help tourism and hospitality businesses adopt digital tools. Funded by Visit Wales and the Welsh Government, the initiative aims to strengthen the sector’s competitiveness by assisting companies to save time and enhance their online presence.
Strong demand reflects growing readiness within the sector to embrace AI. Delivered through Business Wales, the free sessions have quickly reached near capacity, with most places booked shortly after launch. The programme is tailored to small and medium-sized enterprises and prioritises hands-on learning over technical theory.
Workshops focus on simple, immediately usable tools that improve website content, search visibility, and customer engagement. Organisers highlight that AI-driven search features are reshaping how visitors discover tourism services, making accuracy, consistency, and authoritative digital content increasingly important.
At the centre of the initiative is Harri, a bespoke AI tool explicitly developed for Welsh tourism businesses. Designed to reflect the local context, it supports listings management, customer enquiries, and search optimisation. Early feedback indicates that the approach delivers practical and measurable benefits.
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