Crypto payments edge closer to everyday retail
Rising interest is accelerating crypto adoption across retail, hospitality, and digital commerce, reshaping how businesses approach payments.
Cryptocurrency payments are entering mainstream US commerce as rising customer demand drives more merchants to accept digital assets at checkout.
New research from the National Cryptocurrency Association and PayPal shows that 39% of merchants already accept crypto, while 84% expect it to become a standard payment method within five years.
Customer demand is driving adoption, with 88% of merchants receiving crypto payment enquiries and 69% reporting monthly interest from customers.
Many businesses view crypto as a tool for expansion, with 79% believing it can help attract new customers, while those already accepting crypto report rising transaction volumes and stronger engagement.
Large enterprises lead adoption, with half of firms earning over $500 million accepting crypto, compared with about one-third of smaller businesses. Among adopters, crypto accounts for 26% of sales, while 72% report annual growth, underscoring its shift toward a practical payment method.
Younger consumers are driving much of the momentum, particularly Millennials and Gen Z, while sectors such as hospitality, travel, digital goods, gaming, and e-commerce are seeing the fastest uptake.
Despite strong interest, simplicity remains a key barrier, as 90% of merchants say they would adopt crypto if setup and usage matched the ease of traditional card payments.
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