AI becomes mainstream in UK auto buying behaviour, survey shows
A new study finds that around two-thirds of car buyers in the United Kingdom are now using artificial intelligence tools, such as chatbots, recommendation engines and virtual assistants, during their vehicle purchase journey.
A recent survey reported by AM-Online reveals that approximately 66 per cent of UK car buyers use artificial intelligence in some form as part of their vehicle research and buying process.
AI applications cited include chatbots for questions and comparisons, recommendation systems for model selection, and virtual advisors that help consumers weigh options based on preferences and budget.
Industry commentators suggest that this growing adoption reflects broader digital transformation trends in automotive retail, with dealerships and manufacturers increasingly deploying AI technologies to personalise sales experiences, streamline research and nurture leads.
The integration of AI tools is seen as boosting customer engagement and efficiency, but it also raises questions about privacy and data protection, transparency and the future role of human sales advisors as digital tools become more capable.
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