Indian creators embrace Adobe AI tools
Trust, transparency and training data remain key concerns for creators using AI.
Adobe says generative AI is rapidly reshaping India’s creator economy, with 97% of surveyed creators reporting a positive impact. Findings come from the company’s inaugural Creators’ Toolkit Report covering more than 16,000 creators worldwide.
Adoption levels in India are among the highest globally, with almost all creators reporting that AI tools are embedded in their daily workflows. Adobe is commonly used for editing, content enhancement, asset generation and idea development across video, image and social media formats.
Despite enthusiasm, concerns remain around trust and transparency. Many creators fear their work may be used to train AI models without consent, while cost, unclear training methods and inconsistent outputs also limit wider confidence.
Interest in agentic AI is also growing, with most Indian creators expressing optimism about systems that automate tasks and adapt to personal creative styles. Mobile devices continue to gain importance, with creators expecting phone output to increase further.
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