Brazil excluded from WhatsApp rival AI chatbot ban
Meta has paused enforcement of its WhatsApp chatbot ban in Brazil, while regulators assess whether the policy unfairly favours Meta AI over competing services.
WhatsApp has excluded Brazil from its new restriction on third-party general-purpose chatbots, allowing AI providers to continue operating on the platform despite a broader policy shift affecting other markets.
The decision follows action by the competition authority of Brazil, which ordered Meta to suspend elements of the policy while assessing whether the rules unfairly disadvantage rival chatbot providers in favour of Meta AI.
Developers have been informed that services linked to Brazilian phone numbers do not need to stop responding to users or issue service warnings.
Elsewhere, WhatsApp has introduced a 90-day grace period starting in mid-January, requiring chatbot developers to halt responses and notify users that services will no longer function on the app.
The policy applies to tools such as ChatGPT and Grok, while customer service bots used by businesses remain unaffected.
Italy has already secured a similar exemption after regulatory scrutiny, while the EU has opened an antitrust investigation into the new rules.
Meta continues to argue that general-purpose AI chatbots place technical strain on systems designed for business messaging instead of acting as an open distribution platform for AI services.
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