Streaming platforms face pressure over AI-generated music

Lax verification at distributors allows scammers to upload AI music, making fraud ‘the easiest scam in the world,’ say affected artists.

AI-generated tracks are appearing on musicians’ profiles, tricking fans and posing new challenges for the streaming industry.

Musicians are raising the alarm over AI-generated tracks appearing on their profiles without consent, presenting fraudulent work as their own. British folk artist Emily Portman discovered an AI-generated album, Orca, on Spotify and Apple Music, which copied her folk style and lyrics.

Fans initially congratulated her on a release she had not made since 2022.

Australian musician Paul Bender reported a similar experience, with four ‘bizarrely bad’ AI tracks appearing under his band, The Sweet Enoughs. Both artists said that weak distributor security allows scammers to easily upload content, calling it ‘the easiest scam in the world.’

A petition launched by Bender garnered tens of thousands of signatures, urging platforms to strengthen their protections.

AI-generated music has become increasingly sophisticated, making it nearly impossible for listeners to distinguish from genuine tracks. While revenues from such fraudulent streams are low individually, bots and repeated listening can significantly increase payouts.

Industry representatives note that the primary motive is to collect royalties from unsuspecting users.

Despite the threat of impersonation, Portman is continuing her creative work, emphasising human collaboration and authentic artistry. Spotify and Apple Music have pledged to collaborate with distributors to enhance the detection and prevention of AI-generated fraud.

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