Greek businesses urged to accelerate AI adoption
Executives from Google Cloud emphasise that AI uptake in Greece must accelerate, with financial and retail organisations already investing in new systems that support compliance and customer services.
AI is becoming a central factor in business development, according to Google Cloud executives visiting Athens for Google Cloud Day.
Marianne Janik and Boris Georgiev explained that AI is entering daily life more quickly than many expected, creating an urgent need for companies to strengthen their capabilities. Their visit coincided with the international launch of Gemini 3, the latest version of the company’s AI model.
They argued that enterprises in Greece should accelerate their adoption of AI tools to remain competitive. A slow transition could limit their position in both domestic and international markets.
They also underlined the importance of employees developing new skills that support digital transformation, noting that risk-taking has become a necessary element of strategic progress.
The financial sector is advancing at a faster pace, aided by its long-standing familiarity with digital and analytical tools.
Banks are investing heavily in compliance functions and customer onboarding. Retail is also undergoing a similar transformation, driven by consumer expectations and operational pressures.
Google Cloud Day in Athens brought together a large number of participants, highlighting the sector’s growing interest in practical AI applications and the role of advanced models in shaping business processes.
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