Fake AI product photos spark concerns for online retailers

Legal experts warn that using AI to claim refunds may constitute fraud, urging platforms to enforce stricter rules against deceptive buyers.

Some Chinese consumers are exploiting AI to alter product photos and claim refunds, prompting e-commerce platforms to introduce stricter verification and new buyer rating systems.

Chinese shoppers are increasingly using AI to create fake product photos to claim refunds, raising moral and legal concerns. The practice was highlighted during the Double 11 festival, with sellers receiving images of allegedly damaged goods.

Some buyers manipulated photos of fruit to appear mouldy or altered images of electric toothbrushes to look rusty. Clothing and ceramic product sellers also detected AI-generated inconsistencies, such as unnatural lighting, distorted edges, or visible signs of manipulation.

In some cases, requests were withdrawn after sellers asked for video evidence.

E-commerce platforms have historically favoured buyers, granting refunds even when claims seem unreasonable. In response, major platforms such as Taobao and Tmall removed the ‘refund only’ option and introduced buyer credit ratings based on purchase and refund histories.

Sellers are also increasingly turning to AI tools to verify images.

China’s AI content rules, effective from 1 September, require AI-generated material to be labelled, but detection remains difficult. Legal experts warn that using AI to claim refunds could constitute fraud, with calls for stricter enforcement to prevent abuse.

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