EU eases AI and data rules to boost tech growth
The EU plans to loosen AI and data privacy rules, giving companies more flexibility while simplifying cookie consent processes to foster innovation across the continent.
The European Commission has proposed easing AI and data privacy rules to cut red tape and help European tech firms compete internationally. Companies could access datasets more freely for AI training and have 16 months to comply with ‘high-risk’ AI rules.
Brussels also aims to cut the number of cookie pop-ups, allowing users to manage consent more efficiently while protecting privacy. The move has sparked concern among rights groups and campaigners who fear the EU may be softening its stance on Big Tech.
Critics argue that loosening regulations could undermine citizen protections, while European companies welcome the changes as a way to foster innovation and reduce regulatory burdens that have slowed start-ups and smaller businesses.
EU officials emphasise that the reforms seek a balance between competitiveness and safeguarding fundamental rights. Commission officials say the measures will help European firms compete with US and Chinese rivals while safeguarding citizen privacy.
Simplifying consent mechanisms and providing companies more operational flexibility are central to the plan’s goals.
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