Chubb launches digital insurance engine with AI recommendations
Chubb has unveiled an AI-powered optimisation engine within its Chubb Studio platform to deliver personalised embedded insurance offers through digital partners.
A global insurance leader, Chubb, launched a new AI-driven embedded insurance optimisation engine within its Chubb Studio platform during the Singapore FinTech Festival. The announcement marks a significant step in enabling digital distribution partners to offer personalised insurance products more effectively.
The engine uses proprietary AI to analyse customer data, identify personas, recommend relevant insurance products (such as phone damage, travel insurance, hospital cash or life cover) at the point of sale, and deliver click-to-engage options for higher-value products.
Integration models range from Chubb-managed to partner-managed or hybrid, giving flexibility in how partners embed the solution.
From a digital-economy and policy perspective, this development highlights how insurance firms are leveraging AI to personalise customer journeys and integrate insurance seamlessly into consumer platforms and apps.
The shift raises essential questions about data utilisation, transparency of recommendation engines and how insurers strike the balance between innovation and consumer protection.
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