Appfigures revises iOS estimates as Sora’s launch on Android launch leaps ahead
OpenAI’s Sora surged on Android, with US installs alone near 296,000 as broader availability lifted demand beyond the iOS launch.
Sora’s Android launch outpaced its iOS debut, garnering an estimated 470,000 first-day installs across seven markets, according to Appfigures. Broader regional availability, plus the end of invite-only access in top markets, boosted uptake.
OpenAI’s iOS rollout was limited to the US and Canada via invitations, which capped early growth despite strong momentum. The iOS app nevertheless surpassed one million installs in its first week and still ranks highly in the US App Store’s Top Free chart.
Revised Appfigures modelling puts day-one iOS installs at ~110,000 (up from 56,000), with ~69,300 from the US. On Android, availability spans the US, Canada, Japan, South Korea, Taiwan, Thailand, and Vietnam. First-day US installs were ~296,000, showing sustained demand beyond the iOS launch.
Sora allows users to generate videos from text prompts and animate themselves or friends via ‘Cameos’, sharing the results in a TikTok-style vertical feed. Engagement features for creation and discovery are driving word of mouth and repeat use across both platforms.
Competition in mobile AI video and assistants is intensifying, with Meta AI expanding its app in Europe on the same day. Market share will hinge on geographic reach, feature velocity, creator tools, and distribution via app store charts and social feeds.
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