Tinder tests AI feature that analyses photos for better matches

Tinder is introducing an AI feature called Chemistry, designed to better understand users through interactive questions and optional access to their Camera Roll. The system analyses personal photos and responses to infer hobbies and preferences, offering more compatible match suggestions.

The feature is being tested in New Zealand and Australia ahead of a broader rollout as part of Tinder’s 2026 product revamp. Match Group CEO Spencer Rascoff said Chemistry will become a central pillar in the app’s evolving AI-driven experience.

Privacy concerns have surfaced as the feature requests permission to scan private photos, similar to Meta’s recent approach to AI-based photo analysis. Critics argue that such expanded access offers limited benefits to users compared to potential privacy risks.

Match Group expects a short-term financial impact, projecting a $14 million revenue decline due to Tinder’s testing phase. The company continues to face user losses despite integrating AI tools for safer messaging, better profile curation and more interactive dating experiences.

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