Tech giants push AI agents into web browsing

Tech firms compete to integrate autonomous AI into everyday web use.
OpenAI unveils Atlas, an AI-driven browser challenging Google’s online dominance.

Tech companies are intensifying competition to reshape how people search online through AI-powered browsers. OpenAI’s new Atlas browser, built around ChatGPT, can generate answers and complete web-based tasks such as making shopping lists or reservations.

Atlas joins rivals like Microsoft’s Copilot-enabled Edge, Perplexity’s Comet, and newer platforms Dia and Neon. Developers are moving beyond traditional assistants, creating ‘agentic’ AI capable of acting autonomously while keeping user experience familiar.

Google remains dominant, with Chrome holding over 70 percent of the browser market and integrating limited AI features. Analysts say OpenAI could challenge that control by combining ChatGPT insights with browser behaviour to personalise search and advertising.

Experts note the battle extends beyond browsers as wearables and voice interfaces evolve. Controlling how users interact with AI today, they argue, could determine which company shapes digital habits in the coming decade.

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