Deepfake videos raises environmental worries

Deepfake videos powered by AI are spreading across social media at an unprecedented pace, but their popularity carries a hidden environmental cost.

Creating realistic AI videos depends on vast data centres that consume enormous amounts of electricity and use fresh water to cool powerful servers. Each clip quietly produced adds to the rising energy demand and increasing pressure on local water supplies.

Apps such as Sora have made generating these videos almost effortless, resulting in millions of downloads and a constant stream of new content. Users are being urged to consider how frequently they produce and share such media, given the heavy energy and water footprint behind every video.

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