Samsung unveils AI-powered redesign of its corporate Newsroom

The South Korean firm, Samsung Electronics, has redesigned its official Newsroom, transforming it into a multimedia platform built around visuals, video and AI-driven features.

A revamped site that aligns with the growing dominance of visual communication, aiming to make corporate storytelling more intuitive, engaging and accessible.

The updated homepage features an expanded horizontal carousel showcasing videos, graphics and feature stories with hover-based summaries for quick insight. Users can browse by theme, play videos directly and enjoy a seamless experience across all Samsung devices.

A redesign by Samsung that also introduces an integrated media hub with improved press tools, content filters and high-resolution downloads. Journalists can now save full articles, videos and images in one click, simplifying access to media materials.

AI integration adds smart summaries and upgraded search capabilities, including tag- and image-based discovery. These tools enhance relevance and retrieval speed, while flexible sorting and keyword highlighting refine user experience.

As Samsung celebrates a decade since launching its Newsroom, such a transformation marks a step toward a more dynamic, interactive communication model designed for both consumers and media professionals in the AI era.

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