An awards win for McAfee’s consumer-first AI defence
One in three Americans reports scams; McAfee’s AI scans text, email, and video to block fraud before damage occurs.
McAfee won ‘Best Use of AI in Cybersecurity’ at the 2025 A.I. Awards for its Scam Detector. The tool, which McAfee says is the first to automate deepfake, email, and text-scam detection, underscores a consumer-focused defence. The award recognises its bid to counter fast-evolving online fraud.
Scams are at record levels, with one in three US residents reporting victimisation and average losses of $1,500. Threats now range from fake job offers and text messages to AI-generated deepfakes, increasing the pressure on tools that can act in real time across channels.
McAfee’s Scam Detector uses advanced AI to analyse text, email, and video, blocking dangerous links and flagging deepfakes before they cause harm. It is included with core McAfee plans and available on PC, mobile, and web, positioning it as a default layer for everyday protection.
Adoption has been rapid, with the product crossing one million users in its first months, according to the company. Judges praised its proactive protection and emphasis on accuracy and trust, citing its potential to restore user confidence as AI-enabled deception becomes more sophisticated.
McAfee frames the award as validation of its responsible, consumer-first AI strategy. The company says it will expand Scam Detector’s capabilities while partnering with the wider ecosystem to keep users a step ahead of emerging threats, both online and offline.
Would you like to learn more about AI, tech, and digital diplomacy? If so, ask our Diplo chatbot!