AI tools reshape how Gen Z approaches buying cars
A new survey shows Gen Z drivers are turning to AI to help choose their first cars.
Gen Z drivers are increasingly turning to AI tools to help them decide which car to buy. A new Motor Ombudsman survey of 1,100 UK drivers finds that over one in four Gen Z drivers would rely on AI guidance when purchasing a vehicle, compared with 12% of Gen X drivers and just 6% of Baby Boomers.
Younger drivers view AI as a neutral and judgment-free resource. Nearly two-thirds say it helps them make better decisions, while over half appreciate the ability to ask unlimited questions. Many see AI as a fast and convenient way to access information during car-buying.
Three-quarters of Gen Z respondents believe AI could help them estimate price ranges, while 60% think it would improve their haggling skills. Around four in ten say it would help them assess affordability and running costs, a sentiment less common among Millennials and Gen Xers.
Confidence levels also vary across generations. About 86% of Gen Z and 87% of Millennials say they would feel more assured if they used AI before making a purchase, compared with 39% of Gen Xers and 40% of Boomers, many of whom remain indifferent to its influence.
Almost half of drivers say they would take AI-generated information at face value. Gen Z is the most trusting, while older generations remain cautious. The Motor Ombudsman urges buyers to treat AI as a complement to trusted research and retailer checks.
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