Mercedes-Benz launches MBUX beta programme with ChatGPT
The beta programme will let drivers test ChatGPT’s enhanced capabilities in over 900,000 vehicles.
Mercedes-Benz is integrating ChatGPT into its MBUX infotainment system, enhancing voice control for US customers. The AI upgrade allows the Hey Mercedes assistant to understand natural language more effectively, providing detailed responses and conversational interactions.
An optional beta programme is available for over 900,000 vehicles, accessible via the Mercedes me app or through a voice command.
Microsoft’s Azure OpenAI Service powers ChatGPT with enterprise-grade security and reliability. Mercedes-Benz retains full control over IT processes, with voice command data anonymised and stored in the Mercedes-Benz Intelligent Cloud.
Data privacy remains a top priority, ensuring customers are aware of what information is collected and how it is used.
ChatGPT complements the existing capabilities of Hey Mercedes, extending the assistant’s range beyond predefined tasks. Drivers and passengers can now receive detailed information about destinations, recipes, sports, weather, or other queries while keeping their hands on the wheel.
The three-month beta programme will help Mercedes-Benz refine the assistant and guide future rollouts across markets and languages.
Mercedes-Benz emphasises responsible AI integration, aligning ChatGPT with its AI principles. The system is continuously monitored to mitigate potential risks, ensuring innovative features are delivered safely and effectively to customers.
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